"Whereas the need for more business-to-business service research is mentioned in the Appendix, the main text appears to emphasize business-to-consumer services (and is persuasive, given that limitation). The report thus runs a risk of conserving present orientations in services research and education rather than exploiting and supporting the great change in how industry operates. If major themes in B2B services had been more prominent in the text, it would have been easier to recognize the importance of innovation in relation to economic growth and sustainability; in effect, the report does not highlight innovation to the extent that its title, attractive as it is, promises. The rising level of education around the world (which contributes to specialization) needs to be mentioned more. A stronger text could have been based on an analysis of government policies in countries that do support services research actively. Nevertheless, this is a stimulating initiative!"
- Jan Bröchner, Chalmers University of Technology, Sweden

"We need to be explicit about and distinguish two different views (A: Vargo&Lusch, service = activity) (B: IHIP; services = not product).... We should also establish the link to SOA and BPM when talking about service systems.... With regard to our Karlsruhe Service Reseach Institute KSRI (www.ksri.uni-karlsruhe.de), it may be worthwhile to mention the idea of an 'industry-on-campus' center to underpin the effort to collaborate across boundaries. ..... Germany and many other countries already did work towards creating T-shaped professionals, though not service-specific ... The European Service Directive can serve as an example of governments' efforts to promote services (ec.europa.eu/internal_market/services/services-dir/index_en.htm)."
- Gerhard Satzger, IBM / Karlsruhe Service Research Institute, Germany

"China has set service innovation as one of major goals of 11th Five-Year Plan. The mega-project Research and Development of Service Integration Framework is a key project of 11th Five-Year Scientific and Technical Supporting Programs, conducted by Beijing University of Posts and Telecommunications in close collaboration with industry and government. The project aims to integrate replicable e-service resources among various domains in service industry and moreover the collaboration of academy, government and industry also seeks for an insightful solution to maximize value exchanging in service systems in an inter-disciplinary context. Our future goal involves service-related higher education in undergraduate and graduate level in China."
- Pei Li, Beijing University of Posts and Telecommunications

"A very good paper. Glossary and appendices are necessary and clarify. Extensions such as SSMED or SSMEA are too long; service science should be the target, and enough. Also a simple/simplified service system definition will be necessary in addition to the right and long one for illustration purposes to make it clear. Governments should put more effort on deregulation activities, deregulation not protectionism. As it is known services are embedded in national social processes, roles, rules and conventions. Public sector produces a lot of services in Europa. Also standards play key role. In my opinion, today's citizens, the younger generation, are more willing to accept, buy and pay for services than their parents. So the time is favorable. Service science is required, service development is in many cases continuous improvement, and without real knowledge (science) and skills is difficult or even impossible."
- Pentti Vähä, VTT Technical Research Centre of Finland

"I really like the paper and think that it helps move this new initiative forward. Thank you. I would like to network with people that are trying to move forward with Service Innovation especially in governments. I'm happy to share what I have been trying to do with the U.S. Federal CIO Council and networking Communities of Practice. The document should emphasize enterprise architecture and communities of practice."
- Brand Niemann, U.S. Environmental Protection Agency