The forum on markets and marketing (FMM 2010): Extending service-dominant logic

Thursday 23 - Sunday 26 September

Linked group for this forum

Forum for invited group of academics only, involving an intensive dialogue about substantive issues in the field of service theory and research.

Background

The Forum on Markets and Marketing was established as a service-dominant logic based forum to:

1. explore foundational and macro issues related to marketing, including the understanding of markets and marketing systems and
2. further the development of S-D logic.

It is a three-day event with intensive dialogue about substantive issues, rather than a traditional conference with a large number of paper presentations and little discussion. Thus, it is limited to a small group of scholars, who agree to participate for the entire event, and a small number of invited doctoral students. The intended output of the Forum on Markets and Marketing is a publication, such as special issues of journals or a book of original essays.

Who should attend?

By invitation only - this event is only open to academics who have answered the FMM2010 call for papers and whose papers have been accepted for presentation

Programme

Download the programme as a PDF file.

Cost

£210 (VAT included). This includes lunches at the Møller Centre, reception on Thursday 23 September, drinks reception on Friday 24 September at St John's College and a college dinner on Saturday 25 September at Peterhouse.

Booking

If you have been accepted, please visit http://fmm.eventbrite.com/

To book for the rest of the Grand Challenge in Service Week, please visit: http://grandchallengeservice.eventbrite.com/

If you wish to attend the Grand Challenge Week Gala dinner on Wednesday 22 September at Christ's College, please book separately at £60 per head including VAT Christ's College.

Sponsors