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Commercial transactions are handled via the following company, which is wholly owned by the University of Cambridge:
IfM Education and Consultancy Services Limited (formerly Cambridge Manufacturing Industry Links Ltd), The Old Schools, Trinity Lane, Cambridge, CB2 1TS. Company registration no: 3486934. VAT registration no: 711 6102 87.

Visual approaches for strategy and innovation management

One-day seminar - Tuesday 22nd May 2012

iCalendar entry

The ability to communicate clearly is a critical skill in business. However, in today’s field of strategy and innovation management there is a bewildering range of graphical forms, from simple tables, charts, and graphs through to matrices, maps and diagrams. Thus, it is the appropriate use of visual materials (e.g. roadmaps, portfolios, scenarios) that can provide clarity and conciseness, and enhance the overall message, narrative thread and key points.

This seminar will outline the fundamental principles of designing visuals and provide practical guidance on how to apply them in the context of strategic technology management. The topics covered will include:

  • The nature of data
  • Common graphical forms
  • Range of visuals for strategy and innovation
  • Psychology of vision
  • Representational architecture and composition layout
  • Perception of spatial proximity, concentration, similarity and continuity
  • Basic visual variables (position, size, shape, value, colour, orientation)
  • Pop-out effects
  • Colour associations, set selection and contrast
The seminar will include presentations, small group exercises and plenary feedback discussions in order to explore and apply the principles of visual design. It will provide participants with an overview of good and bad practice (including industrial examples), implementation guidelines, together with the opportunity to share experience of using visual approaches to enhance presentation and decision support.

Who should attend

Managers, engineers and consultants – particularly those who present at Board level or engage with the public. It will be of specific interest to those that prepare reports and presentations – especially those tired of the visual content of typical PowerPoint slide decks.

Programme

  • 09:30 Registration and refreshments
  • 10:00 Introductions, the purpose of visualisations, design guidance
  • 11:30 Break
  • 12:00 Visual critique, basic graphical forms
  • 13:30 Lunch
  • 14:15 Specific visual forms for strategy and innovation management, design practice, review/feedback
  • 16:00 Close

Course leaders

Dr Clive Kerr is a Research Associate at the Centre for Technology Management since 2005. His current research interests are visual strategy, roadmapping, technology intelligence, technology insertion and through-life capability management. Prior to joining Cambridge, Clive was a Research Officer in Engineering Design at Cranfield University. He is a Chartered Engineer with professional memberships of the IMechE, IET, RAeS and the AIAA.

Dr Robert Phaal is a Principal Research Associate at the Centre for Technology Management. He conducts research in the field of strategic technology management. Areas of interest include roadmapping, the emergence of technology-based industry, technology evaluation, visual strategy and the development of practical management tools. He has a mechanical engineering background with industrial experience in technical consulting, contract research and software development at TWI, a leading UK research and technology organization.

Location

The workshop will be held at the Institute for Manufacturing, 17 Charles Babbage Road, Cambridge, CB3 0FS. Parking is available on site. A map will be sent with confirmation of booking.

Costs

£375.00 plus VAT. (£450.00) (lunch is included).
A discount of 10% is offered to IfM Members. For details of IfM membership see: www.ifm.eng.cam.ac.uk/members.
Substitutions may be made at any time.
Bookings cancelled less than 10 days prior to the event will be charged in full.

Booking

To book a place please download, print, fill and return a booking form to the address below. (download booking form)

Ella Davey
IfM Education and Consultancy Services Ltd
17 Charles Babbage Road
Cambridge CB3 0FS
UK

T: +44 (0)1223 766141
F: +44(0)1223 464217
E: ifm-events@eng.cam.ac.uk

 


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