Strategic roadmapping - 2012

Intensive one-day training course

One day courses - Wednesday 7 March and Wednesday 10 October

Two day course

Wednesday 13 - Thursday 14 June

Download a PDF brochure with the information from this page

Roadmapping is a graphical approach to support strategic planning that enables companies to align technological capability to product and business plans so that company strategy and technology go hand-in-hand. Benefits include ensuring key technologies are ready on time; exploring innovation opportunities; supporting strategy and planning initiatives; identifying important gaps in market, product and technology intelligence; and building communication between technical and commercial functions.

A 'fast-start' roadmapping approach

T-Plan and S-plan are 'fast-start' roadmapping processes, developed within the Institute for Manufacturing's Centre for Technology Management (CTM).

This workshop-based approach has been developed and tested in a wide range of organisations and is applicable to any organisation wishing to initiate roadmapping, but particularly those with limited time or resources.

One and two-day courses

We offer a choice between a one or two-day course. Both provide a thorough introduction to strategic roadmapping, guiding participants through each step of the T-Plan and S-Plan roadmapping processes, including ‘hands-on’ activities, during which delegates create roadmaps.

Our two-day course allows time to cover topics in greater depth. Delegates will benefit from additional exercises, case study material and decision support techniques, including the opportunity explore product level roadmapping and visual communication in more detail.

Note: Both one and two-day courses can also be run as in-company training events

The T-Plan guide, developed in collaboration with a wide range of companies, will be provided as part of each course (normal price £149), together with a copy of the latest Technology Roadmapping book Roadmapping for Strategy and Innovation - Aligning technology and markets in a dynamic world for each delegate (normal price £195).

Who should attend?

The course is suitable for:

• strategic planners
• product managers
• technical managers
• consultants

What companies say about the course

"Delivered by practitioners with great depth of knowledge" Group Technology Officer, automotive company

"Well presented by knowledgeable specialist." Chief Designer, aircraft engine components

"Excellent. Rob Phaal's obvious academic knowledge and thinking was put into a validated business context by Rick Mitchell's entertaining, commercial anecdotes." Senior Product Engineering Manager, pump manufacturer

"I'm still impressed at how easily the roadmapping process brought together the disparate ideas of the group into something pretty coherent!" Principal Engineer, electronics company

"A practical, intuitive and easy to implement process that has indeed helped clarify our R&D investment strategy." Vice President, packaging company

"An extremely interesting and useful day. I would certainly use this process again." Technical Director, national infrastructure company

Course programme

Course presenters

Dr Robert Phaal conducts applied research in the area of strategic technology management at the Institute for Manufacturing (IfM) where he has focused on supporting companies to initiate the technology roadmapping process.

Dr Rick Mitchell was formerly Group Technology Director of Domino Printing Sciences plc. He spent 23 years with Philips in research, strategic planning and general management. At Domino he introduced technology roadmapping to three business units. He is Royal Academy of Engineering Visiting Professor at the University of Cambridge.

Dr Clive Kerr is based within the Centre for Technology Management at the IfM, with research interests ranging from visual strategy, roadmapping and management toolkits, to technology intelligence and insertion.

Executive education

IfM courses and workshops can be run as part of an executive education programme tailored to the specific needs of your business.

Roadmapping Support

The Institute for Manufacturing (IfM) is an international centre of expertise in roadmapping. The techniques have been developed over many years and have been applied in more than 200 projects around the world.

Practitioners have worked with governments, multi-national companies and public sector organisations including: ABB, Airbus, BAE Systems, Caterpillar, Crown, Kazakhstan Government, Mars, Microsoft, Royal Mail, Society of Motor Manufacturers and Traders, and the UK Knowledge Transfer Networks, Ministry of Defence and Department of Transport.

Click here for information about roadmapping support.

Course location

All the courses will be held at the Institute for Manufacturing, 17 Charles Babbage Road, Cambridge, CB3 0FS, with easy access to the A14 and M11.

Cost

One-day course: £825 plus VAT (£990.00 inc.)

Two-day course: £1,400 plus VAT (£1,680.00 inc.)

Please contact us if you require accommodation for the courses.

IfM members are entitled to 10% off the course fees. For details of our membership scheme see: http://www.ifm.eng.cam.ac.uk/members

A further 10% discount is available on the above prices if you book to attend two or more IfM workshops at the time of booking.

Cancellations

Substitutions may be made at any time. Bookings cancelled less than 10 days prior to the event will be charged in full.

Booking

To book a place please complete and return the booking form

You will receive confirmation of receipt of your booking form by email, usually within 48 hours.  Final confirmation of your booking together with joining instructions, including maps etc, will be sent approximately one week before the start of the event, usually by email to the email address provided on your form.

Tel: +44 (0)1223 766141
Fax: +44 (0)1223 464217
Email: ifm-events@eng.cam.ac.uk