Contact Details

Phone:	+44 (0)1223 766141
Fax:	+44 (0)1223 464217
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Email:	mhy29cam.ac.uk

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Position

Doctoral Student

Affiliation

Man Hang Yip

Man Hang Yip (Yip) joined IfM in October 2010 as a part-time PhD student in the Centre for Technology Management under the supervision of David Probert and Rob Phaal.

Her research interest is in the early stage new product-service system development process in regulated industry such as medical equipment industry.  She will be exploring how manufacturers manage multiple stakeholder interest in a new product-service system development holistically, as well as clarifying the relationships among the factors influencing the requirements of a new product-service system.

Research Interests

• Early stage new product / service development
• Stakeholder identification and influence
• Needs prioritisation tools and techniques 

Background

AAs a part-time student, Yip is currently working in the healthcare equipment and software industry. In the last 12 years, she gained experience in business process reengineering consulting work with multinational manufacturing firms in Great China and South East Asia.

Yip grew up in Hong Kong and obtained her first degree in Industrial Engineering and Engineering Management with the Hong Kong University of Science and Technology. She holds a Master of Engineering in Operations Research and Industrial Engineering with Cornell University in the US, and an MBA in IT Management with The Hong Kong University of Science and Technology. She is a certified lean six sigma Black Belt.

Publications

• Yip, M. H., Phaal, R. and Probert, D. R.(2012), 'Value co-creation in early stage new product-service system development', Proceedings of the 3rd Service Design and Innovation Conference (ServDes. 2012), Espoo, Finland, 8-10 February.