Contact Details

Phone:	+44 (0)1223 7764306
Fax:	+44 (0)1223 464217
Linked
Email:	jpf30cam.ac.uk

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Position

Doctoral Student

Affiliation

Joao Fonseca da Silva

Research Interests

• Hybrid Offerings (hardware, software, and digital services)
• New Product Development, Software Development, and New Service Development
• New Technology-based Firms

Current Research

Under the supervision of Professor Sir Mike Gregory, Joao is currently studying the design and development of hybrid offerings (hardware, software and digital services) within new technology-based firms.

The inquiry particularly focuses upon drivers, goals, and challenges to designing and developing hybrid offerings, as well as agents, resources, practices, and processes involved. To this end, in-depth case studies are being conducted with new technology-based firms.

The project aims to provide a better understanding of how hybrid offerings are designed and developed as well as offer guidance to practitioners towards designing and developing hybrid offerings more effectively.

Background

Joao has a MSc. in Engineering Policy and Management of Technology from the Technical University of Lisbon. In October 2009, he joined the IfM as a doctoral student. Prior to this, Joao was a Senior Analyst at IDC EMEA. In parallel to his PhD research, Joao is putting together a resource for academics, analysts, designers, managers, and entrepreneurs engaged with hybrid offerings of hardware, software and Internet services.