Contact Details

NOTE: if copying this email you will need to re-insert the '@' symbol

Position

Doctoral Student

Affiliation

David Bradshaw

Research Interests

• How established firms match new products to new market spaces and create a profitable business proposition.
• Factors that affect the ability to successfully implement new technology or market ideas.
• Organisation and cultural factors that promote or hinder product innovation in mature firms.

Background

A sponsored part-time PhD working within the UK automotive industry. His current job involves the planning and specification of new products and their delivery to market.

David holds a BEng in Engineering Science (1990) and an MSc in Business Management (1997), both from Warwick University and a postgraduate qualification in Accounting and Finance (2000) from ACCA. He has worked in the automotive industry for 15 years with several major OEM's and in that time has worked in most areas involved with product commercialisation.