Business model innovation Articles
Dr Doroteya Vladimirova from the Centre for Industrial Sustainability contends that manufacturers need to start doing business differently if they are to create value for themselves and for society as a whole ? even if that means working with some of their competitors.
The Cambridge Value Mapping Tool has been developed and refined over the last five years. It uses a structured and visual approach to identify 'value uncaptured' in the form of failed value exchanges: value missed, destroyed, surplus, and absence.
Dr Chander Velu, head of the IfM's Business Model Innovation research programme, explains why the time has come to put business model innovation under the microscope.