Does your innovation and technology strategy support your business objectives and is it bringing the ‘right’ technologies to market?

A company’s innovation and technology strategy should support its business objectives. There are, however, many reasons why this proves challenging in practice, not least that the business strategy itself is something of a moving target as it responds to a rapidly changing external environment and technology landscape.

A good innovation and technology strategy ensures that the company focuses its R&D resources on the ‘right’ markets and products – and their underpinning technologies – in order to achieve the business’s overall objectives. But this is a complex task when there are so many factors affecting strategy development. We use a range of structured approaches to help you capture and understand the data you need to make sound strategic decisions.

We can help you:

• Understand the complex and often dynamic external context and drivers, including the market and technology landscapes
• Interpret the business strategy and translate it into innovation and technology objectives, identifying which Product Market Groups should be prioritised
• In large companies with multiple business units, develop coherent strategies across units and identify potential areas of overlap and synergy
• Understand the company’s (and its partners’) innovation and technology competences and capabilities and where its strengths and weaknesses lie
• Consider a range of strategic options and assess how well-equipped the current innovation system is to deliver them
• Develop business cases for each of the options in order to evaluate and select the most promising opportunities
• Communicate the strategy clearly to all stakeholders to build consensus
• Decide how the strategy will be implemented and measured.