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Institute for Manufacturing |
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Design Management Group ContactJames Moultrie Tel: +44 1223 764830 |
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Design management in the retail industryResearcher: Karen MillerThis project is investigating why there is a tension between the role and contribution of design management in large retailers in the UK, US and EU. It focuses on design management of own brand general merchandise products, where there are intensive design requirements and seeks to understand the barriers that exist within retail organisations. Contact Karen Miller |
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This page is from the Institute for Manufacturing, Department of Engineering, University of Cambridge
www.ifm.eng.cam.ac.uk
