The tool catalogue: marketing & customers [author index]
| Segmentation of markets and customers (CS) Tools and frameworks focusing on segmentation of industries, markets and customers, together with assessment and understanding of customers and their needs. |
| Brand
management (CB) Tools and frameworks for supporting the management of brands, together with aspects of advertising, promoting and selling products and services. |
| Product
management (CP) Tools and frameworks focusing on products, from the perspective of the customer and marketing, including product attributes (e.g. applications, quality, and pricing). |
| Miscellaneous (CM) Miscellaneous tools and frameworks for supporting marketing and customer management. |
| ^ Top categories |
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Last Modified: 04 October 2001