The decision of how to source software content for products is important and encountered with increasing frequency in industry. This paper reports the results from a questionnaire survey of companies aimed at establishing a measure of the importance of software sourcing decisions and at understanding which forms of guidance are perceived to be the most useful. Of 390 questionnaires delivered, 126 were completed and returned, a 32% response rate. Two thirds of those with software in their products thought software sourcing decisions were a significant concern and about two thirds of these indicated that guidance would be helpful. The two most popular forms of guidance were advice from colleagues and a checklist of issues to consider. As well as reporting the results, we discuss other insights from the survey. We also describe some of the subsequent work that has been done in response to the needs expressed, in particular to provide guidance in the form of a checklist.