Emotional response to products is coupled to cognitive response, which comprises aesthetic, semantic and symbolic components. Taken in turn, these components relate to the perception of beauty, interpretation of what the product �says about itself' and judgements on what the product �says about its user'. These three components of cognitive response are often considered in isolation. However, remaining cognisant of each component promotes consideration of the way in which each component interacts with the others. Emotional responses to products may be better understood by considering the aesthetic, semantic and symbolic responses that accompany them. This paper discusses consumer response to product visual form within the context of an integrated conceptual framework and suggests implications for future research.