Centre for Technology Management

Technology roadmapping - linking technology resources into business planning

R Phaal, CJP Farrukh and DR Probert

Department of Engineering, University of Cambridge, CB2 1RX, UK

Abstract

This paper explores how practical approaches to technology planning can support broadly based valuation decisions within manufacturing companies. A short review of the more traditional approaches to valuing technology is followed by a discussion of practices that are complementary in terms of linking technology, new product development and business planning in the company context. A 'fast-start' process for technology roadmapping is proposed as one of these and the latest results from its in-company development are presented. Conclusions are drawn with respect to the contribution of the technique in promoting an inclusive method of obtaining consensus on technology investment.