Centre for Technology Management

Technology roadmapping: linking technology resources into business planning

Clare Farrukh, Rob Phaal and David Probert

Institute for Manufacturing, Engineering Department, University of Cambridge, UK

Fax: (+44) 1223 766400 E-mail: cjp2@eng.cam.ac.uk

Abstract

This paper explores how practical approaches to technology planning can support broadly based valuation decisions within manufacturing companies. A short review of the more traditional approaches to valuing technology is followed by a discussion of practices that are complementary in terms of linking technology, new product development and business planning in the company context. A 'fast-start' process for technology roadmapping is proposed as one of these and the latest results from its in-company development are presented. Conclusions are drawn with respect to the contribution of the technique in promoting an inclusive method of obtaining consensus on technology investment.

Keywords: Technology, management, roadmapping, planning, valuation, manufacturing