Centre for Strategy and Performance

Research Themes

Strategy Modelling and Visualisation

Developing visual approaches to support strategy development that help companies deal with the large amounts of complex information involved.
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Strategic Decision Making

Building structured approaches that support decision making in dynamic business environments to reduce risk and make decisions and actions align with strategy.
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Competence, Capability and Resource Analysis

Studying the way companies co-ordinate resources to improve capabilities and performance; the role of company values in generating high performance.
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Performance Measurement

Understanding the challenges involved in developing and implementing appropriate performance measurement systems; tools and techniques to improve the process.
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Servitization

Developing tools to support 'availability contracting' - enhanced service contracts covering a product's entire life. Cultural, organisational and risk factors involved in moving from manufacturing to service provision.
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Strategy Options for Start-ups

Exploring the challenges for start-ups when bringing a new technology, product or service to market; selecting the most appropriate strategy.
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